Our story
Three generations of the same family.
Plaid Coffee Roasters is owned by Goodner, her son Trevor Taynor (the roaster), and her daughter Brooklyn Bertels. Our heritage is Scottish and Irish. Every bag is a small story about a place that mattered to the family.
The family at the roaster
Goodner, Taynor,and Bertels.
Plaid is a family operation. Goodner is the mother. Trevor Taynor, her son, is the roaster who pulls the lever and develops every profile. Brooklyn Bertels, Goodner's daughter and Trevor's sister, is the third owner. Three names, one roastery, one set of standards.
The heritage angle is real. As Goodner puts it: "Our heritage is Scottish and Irish. Scotland is a place the family has loved." The eight roast names are not marketing decoration. Highland country. The Isle of Islay. A loch named for the legend that lives in it. Pitlochry in the Perthshire highlands. Glasgow on the Clyde. Big Ed, a nod to Edinburgh's hilly capitol. St. Andrews, the old university town. Eight roasts, eight pins on the same map.
Our heritage is Scottish and Irish. Scotland is a place the family has loved.
Goodner · Co-ownerThe new shop on Vandalia
A shop of our own.On Route 66.
In January 2023 the family bought the historic Hi-Way Café and Tavern building (formerly Neumann's Bar) at 463 E. Vandalia Street, Edwardsville, IL. Four thousand square feet, recently renovated, sitting on Route 66 with the MCT Quercus Grove Trail running right by the door.
The original bar stays in place. It becomes the coffee bar. Customers will be able to see the roaster room from the floor. We are working bap (the Scottish bread roll), pizza, and bagels into a Scottish-leaning menu, and we are reaching out to the cycling community because the trail is right there.
It will be bigger than 222. Construction is ongoing. We are not announcing an opening date yet, but the build is real and the bones are in.
It's not just a cup, it's an experience.
Plaid Coffee RoastersWhere Plaid is poured today
Two retail counters.Two Saturday markets.
Until the Vandalia shop opens, Plaid lives at two Edwardsville retailers and two regional farmers markets. The most direct way to taste a Plaid roast is to walk into a place that already pours one.
222 Artisan Bakery
Trevor also runs 222, where every espresso, drip, and cold brew is poured from a Plaid roast. The best place to taste the program in action.
Visit 222 Artisan BakeryClementines Ice Creamery
Retail bags on the shelf, plus a coffee-flavored ice cream we built with the Clementines team. A real co-product, not a co-brand stunt.
More on where to find PlaidGoshen Market
Edwardsville's downtown farmers market. Saturday mornings during market season. Look for the Plaid stand among the producer rows.
Goshen Market siteTower Grove Saturday Market
St. Louis's largest farmers market, in Tower Grove Park. Saturday mornings. A regional pickup point for Plaid west of the river.
Tower Grove MarketWhat's next
The shop is coming.The roast list is growing.
Plaid is in an expansion year. The Vandalia shop is under construction. The wholesale program is open. The direct-to-consumer site at plaidcoffeeroasters.com is being built. This site, here, is the first real Plaid web presence.